Where the marketing week actually goes

Review a typical week for a paid media team. Toggling daily budgets. Finding a single ad and editing it across three different interfaces. Exporting data for the weekly report.

Now identify the work that genuinely required senior judgment. It is a much smaller portion of the list.

That imbalance is the reason we are building Postlet. Repetitive execution should be handled by software, so the work that depends on human judgment receives the majority of the team's attention.